Technical SEO Audit
A thorough technical SEO audit forms the foundation of effective search engine optimisation. Our team of specialists conducts a comprehensive analysis of your website using advanced tools to identify areas for improvement. We examine data from Google Search Console, analyse crawl statistics, review index coverage, and pinpoint any manual actions or security issues that may be impacting your site’s performance.
Site Structure and Architecture Optimisation
Your website’s structure plays a crucial role in how search engines crawl and interpret your content. We optimise your site architecture to ensure efficient crawling and enhanced internal linking. Our team develops and submits XML sitemaps to help search engines understand your site structure and discover all crucial pages.
Google Search Console Management
We utilise Google Search Console to gain valuable insights into how search engines perceive your site. This powerful tool helps us identify crawl errors, monitor your site’s search performance, and ensure that your pages are being properly indexed. We provide ongoing management and optimisation based on these insights.
Robots.txt and Meta Robots Optimisation
Effective management of your robots.txt file and robots meta tags is essential for guiding search engines through your site. We ensure search engines can access the right pages and avoid crawling irrelevant content, optimising your site’s crawl budget and indexation.
Structured Data Implementation
Structured data enhances search engines’ understanding of your content and can lead to rich snippets in search results. We implement appropriate structured data markup across your site to boost your visibility in search results and potentially improve click-through rates.
Site Speed Optimisation
Website performance is a key element affecting both visitor satisfaction and search engine rankings. We employ a variety of techniques to enhance your site’s loading times, including optimising script files, implementing content delivery networks, and improving Core Web Vitals. These efforts collectively boost your website’s overall performance and user experience.
Duplicate Content Resolution
Duplicate content can significantly impact your search rankings. We identify and address these issues across your site, ensuring that each page offers unique value to both users and search engines.
Internal Linking and Redirect Optimisation
We locate and fix broken internal links and optimise redirects to preserve link equity. Our team develops a robust internal linking strategy to improve site navigation and distribute page authority effectively.
Mobile-Friendly Design
With mobile-first indexing, having a mobile-friendly website is more crucial than ever. We ensure your site is fully optimised for mobile devices, providing an excellent user experience across all screen sizes.
Expert Team
Our roster includes experienced technical SEO specialists who are passionate about optimising websites and dedicated to your success.
Tailored Approach
We recognise that each website faces its own unique challenges and opportunities. Our technical SEO strategies are carefully crafted to address your specific needs and align with your business objectives.
Proven Results
We have a track record of delivering technical optimisations that improve search rankings, increase organic traffic, and enhance overall site performance.
Comprehensive Services
From initial audits to ongoing optimisation and monitoring, we offer a full range of services to support your technical SEO efforts.
Our team excels at providing innovative solutions to intricate challenges.
What is technical SEO?
Technical SEO refers to the practice of optimising a website’s infrastructure to help search engines crawl and index it more effectively. It focuses on the backend elements that make your site more accessible and understandable to search engines.
How can technical SEO benefit my business?
What types of technical optimisations do you perform?
We perform a wide range of technical optimisations, including site speed improvements, mobile optimisation, structured data implementation, XML sitemap creation and submission, robots.txt optimisation, and resolution of crawl errors and duplicate content issues.
Do you offer technical SEO services for e-commerce sites?
Yes, we have extensive experience optimising e-commerce sites. While the fundamental principles of technical SEO are consistent, e-commerce sites often require additional attention to areas like product page optimisation, faceted navigation, and handling out-of-stock items.
How do you use Google Search Console in technical SEO?
We use Google Search Console to submit sitemaps, monitor index coverage, analyse search traffic, and identify technical issues that may be impacting your site’s performance in Google’s search results. It’s a vital tool in our technical SEO toolkit.